There are few industries that have grown as quickly as marketing technology. In 2011, according to LUMA Partners, there were roughly 250 companies in the MarTech ecosystem. Today, depending on how you count, there are 15,000 to 20,000 vendors competing for the attention of marketers. At the same
I just got back from a few days at eTail West in Palm Desert and, like every year, it was great to reconnect with people across the retail and MarTech ecosystem. The weather was incredible—especially coming from rainy Portland. The last couple of days pushed into the 90s, which
Tom and Sean are at eTail West. Find them in the lobby bar and say what's up- they're wearing black shirts that say "WTF is Blurbs?" or "Ask me about Vinny". They'll give you a Briefs demo, some stickers, and
Ad Measurement & Attribution
Calculating amidst the chaos.
Ad Measurement & Attribution
"Half my advertising spend is wasted; the trouble is, I don't know which half."
Audience Data & Enhancement
Everyone says they have AI. How does it matter and why?
Direct Mail & Print Marketing
A quick Blurbsy breakdown to get you started with direct mail.
It's not half bad, and it's free.
We take a Blurbsian lense to marketing attribution fundamentals.
Audio Ads are the big sound from way out. We break it down.
We try and figure out why SEO is still relevant, and who's still doing well with it.
Vendors are throwing budget to protect digital ads from fraud, optimize spend, and safeguard brand trust. Find out the who what why.
Our intrepid staff learns how selfies can help sell.
Examining how 31 direct mail vendors integrate tracking, data, and incrementality measurement for modern digital marketers.