Ad Measurement & Attribution
Wanamaker Bet?
"Half my advertising spend is wasted; the trouble is, I don't know which half."
Ad Measurement & Attribution
"Half my advertising spend is wasted; the trouble is, I don't know which half."
Audience Data & Enhancement
Everyone says they have AI. How does it matter and why?
Direct Mail & Print Marketing
A quick Blurbsy breakdown to get you started with direct mail.
Ad Measurement & Attribution
We take a Blurbsian lense to marketing attribution fundamentals.
Audio Advertising & Measurement
Audio Ads are the big sound from way out. We break it down.
Ad Verification and Ad Fraud
Vendors are throwing budget to protect digital ads from fraud, optimize spend, and safeguard brand trust. Find out the who what why.
UGC
Our intrepid staff learns how selfies can help sell.
Direct Mail & Print Marketing
Examining how 31 direct mail vendors integrate tracking, data, and incrementality measurement for modern digital marketers.