Ad Measurement & Attribution
Wanamaker Bet?
"Half my advertising spend is wasted; the trouble is, I don't know which half."
Tom Gibbons
Audience Data & Enhancement
Own your space with AI customer insights
Everyone says they have AI. How does it matter and why?
Direct Mail & Print Marketing
Digital → Direct Mail Starter Kit
A quick Blurbsy breakdown to get you started with direct mail.
Ad Measurement & Attribution
Intro to Marketing Attribution
We take a Blurbsian lense to marketing attribution fundamentals.
Audio Advertising & Measurement
Is anyone listening?
Audio Ads are the big sound from way out. We break it down.
Ad Verification and Ad Fraud
Don't Get Defrauded Out There
Vendors are throwing budget to protect digital ads from fraud, optimize spend, and safeguard brand trust. Find out the who what why.
UGC
The ABCs of UGC. LOL.🤳
Our intrepid staff learns how selfies can help sell.
Direct Mail & Print Marketing
Many Happy Returns
Examining how 31 direct mail vendors integrate tracking, data, and incrementality measurement for modern digital marketers.