Hello, Blurbs Briefs!
The old ways of connecting martech buyers and vendors were already problematic and only made worse by AI spam.
For buyers, filling out a website contact form is too random, it takes too much time to get a warm intro, and trade shows are trade shows. For vendors, InMail gets ignored, cold emails get filtered, and trade shows are trade shows. When contact is made, the 8-step sales process no one likes begins.
This is why we built Blurbs Briefs. It's a buyer-first RFI platform that gives buyers control and gives vendors the context they actually need. Here's why it works better for everyone:
For Buyers: Move Fast, Stay Protected, Get Real Answers
1. Create a Detailed RFI in Under 7 Minutes
Traditional RFP processes take weeks. Blurbs Briefs takes about 6-7 minutes. You tell us about yourself, align your company profile, list your needs, ask your specific questions, and hit send. That's it.
Why this matters: When you're evaluating vendors, speed is everything. The faster you can get answers, the faster you can make decisions and get back to doing your job.
2. Stay Anonymous Until You're Ready to Talk
This is the game-changer. With Blurbs Briefs, you can share your RFI completely anonymously. Vendors see enough context to give you meaningful responses—your industry, scale, requirements, timeline—but they don't see your name or company until you decide to reveal it.
Why this matters: No more entering your work email on a contact form and getting hammered with follow-up calls and AI SDR emails for the next 6 months. Explore your options without painting a target on your inbox.
3. Ask the Hard Questions Upfront
Blurbs Briefs lets you ask questions before you ever talk to a salesperson. Pricing models? Integration capabilities? Service levels? Implementation timelines? Compliance requirements? Ask them all.
What's been working? Being specific. "What is your pricing model for companies processing 10M+ orders annually?" gets better answers than "What does it cost?"
4. You Control the Next Steps
When you send a Brief, you tell vendors exactly what you want from them:
- Get pricing info
- View a demo
- Talk to a sales engineer
- Something else entirely
Why this matters: You set the agenda. No more being pushed into calls you don't want or demos you're not ready for.
5. Reach Multiple Vendors with One Brief
Instead of filling out 10 different contact forms, you build one Brief and send it to every vendor on your shortlist simultaneously. Same questions, same requirements, easy comparison.
Why this matters: You get apples-to-apples responses, and you save hours of repetitive work.
For Vendors: Get Qualified Leads with the Context You Actually Need
6. Leads Come with Real Detail, Not Just an Email Address
Forget the low-quality leads from contact forms that give you nothing but a name and email, plopping the researching in your already busy lap.
Blurbs Briefs delivers:
- Stage of consideration (Urgent, preparing to buy, building shortlist, or just researching)
- Decision timeline (1-3 weeks, 1-3 months, 3-6 months, or 6+ months)
- Key requirements (specific must-haves for any solution)
- Industry and scale (enough context to assess fit)
- Custom questions (what the buyer actually wants to know)
- Preferred next steps (demo, pricing, engineer conversation)
Why this matters: You can immediately assess if this prospect is a fit, prioritize your response, and tailor your outreach to what they actually care about.
7. Know the Buyer's Timeline Before You Engage
Don't spend too much energy on a "just researching" lead when you have urgent opportunities waiting. Blurbs Briefs shows you where the buyer is in their journey and when they plan to decide.
Why this matters: Allocate your sales resources intelligently. Urgent needs with short timelines get your immediate attention. Early-stage researchers get nurturing.
8. Skip the Qualification Dance
Traditional leads require multiple discovery calls just to figure out if someone is a good fit. With Blurbs Briefs, you already know:
- What they're looking for
- What their requirements are
- What questions they need answered
- What their approval process looks like
- Whether they'd run a pilot
Why this matters: Start conversations at stage 2 or 3, not stage 0. Both parties save time.
9. Respond to Buyers Who Are Actually in Market
Website contact forms capture anyone—including students, competitors, and tire-kickers. Blurbs Briefs attracts buyers who are actively evaluating solutions and have taken the time to articulate their needs.
Why this matters: Higher intent leads mean higher conversion rates and less wasted effort.
Why Blurbs Briefs Beats the Alternatives
vs. Website Contact Forms
For Buyers
Contact form: You enter a black hole. No idea when (or if) someone responds. Your info goes into a CRM you can’t escape.
Blurbs Briefs: You set the terms. Optional anonymity. Structured responses you can actually compare.
For Vendors
Contact form: You get a name + email and you’re stuck doing all the discovery from scratch.
Blurbs Briefs: You get requirements, timeline, industry/scale context, and real questions upfront.
vs. LinkedIn InMail / DMs
For Buyers
LinkedIn: Awkward to initiate. Your profile is exposed. Gets buried in noise.
Blurbs Briefs: Structured outreach with clear intent, and optional anonymity until you're ready.
For Vendors
LinkedIn: Low response rates. No context. Feels spammy by default.
Blurbs Briefs: High-intent inbound requests with enough detail to respond intelligently.
vs. Cold Email
For Buyers
Cold email: You’re on the receiving end of spray-and-pray. Annoying and distracting.
Blurbs Briefs: You initiate when you’re ready. You control the terms and next steps.
For Vendors
Cold email: Filtered, ignored, flagged. Cold = cold.
Blurbs Briefs: Warm leads who explicitly asked for information and gave real context.
vs. Traditional RFPs
For Buyers
Traditional RFPs: Weeks of work. Heavyweight process. Slow to start, slow to finish.
Blurbs Briefs: About 6–7 minutes. Lightweight, focused, and actually usable.
For Vendors
Traditional RFPs: Huge effort to respond, often before there’s enough signal to know if it’s worth it.
Blurbs Briefs: Right-sized detail—enough to assess fit and respond well, without the slog.
Our Philosophy: Deals Are Still Done by People
MarTech procurement should be a human conversation—buyers with genuine needs talking to vendors with real solutions. Blurbs Briefs facilitates that connection without the AI noise, the inbox pollution, or the endless sales sequences.
Get Started in Minutes
For Buyers:
- Tell us about yourself (2 min)
- Set up your company profile (2 min)
- List your needs and questions (2 min)
- Choose your anonymity level (10 sec)
- Send to vetted vendors (2 min)
That's instant MarTech procurement bliss.
For Vendors:
Join the Blurbs community of 1,300+ vetted vendors and start receiving structured RFIs from 300+ budget owners at top brands.
The Bottom Line
The old way: Fill out forms, get spammed, schedule calls to answer basic questions, repeat across a dozen vendors, lose control of the process.
The Blurbs Briefs way: One structured Brief, multiple vendors, real answers, your terms, your timeline, your choice when to reveal who you are.
Whether you're a buyer tired of the sales gauntlet or a vendor tired of chasing unqualified leads, Blurbs Briefs is the better way to start deals.
Ready to try it? Create a Brief or Browse Vendors to get started.
